Copywriter

Writes the page from the brief: a headline that names the offer, a subhead that qualifies the reader, proof section, objection handling, and one call to action repeated at the points where people decide.

Drafts welcome, nurture, abandoned cart and re-engagement sequences as a set — each email with a subject line, preview text and a single job — so they read in order rather than repeat each other.

Produces headline and description variants for responsive search ads to character limits, and separate hooks for Meta primary text, so the media buyer has genuinely different angles to test rather than synonyms.

Writes to the SEO brief — target query, headings, word range, internal links — in the client's voice, with the answer near the top rather than buried under an introduction nobody reads.

Turns interview notes or a transcript into a case study: the situation, what was done, what changed, quoted in the customer's own words, and sent back to that customer for written approval before use.

Writes descriptions at scale for Shopify or WooCommerce: specifications in a scannable block, benefits in plain language, sizing and compatibility stated, and no claim the supplier data does not already support.

Documents the voice — words the business uses and avoids, sentence length, how formal to be with each audience, worked before-and-after examples — so freelancers and staff write consistently without the founder rewriting every draft.

Marks any pricing comparison, guarantee, environmental or performance claim in a draft and asks the client for the evidence or legal sign-off before it goes near a published page — the client decides what can be claimed.

Rewrites capability statements, proposal boilerplate and tender responses so they answer the question asked instead of describing the company, and cuts the paragraphs that say nothing while keeping the word limit in view.

Rewrites existing pages that read as feature lists: reorders sections around what the visitor needs in order to decide, tightens the copy, and hands the developer a marked-up document showing exactly what replaces what.

Writes to-camera and voiceover scripts with timings, spoken rhythm rather than written sentences, and on-screen text called out separately so the editor knows what appears when and the presenter reads it aloud without stumbling.

Proofs everything before it ships: Australian spelling, consistent capitalisation of product names, date and phone formats, GST stated where prices appear, and the same terminology used across the campaign and the site it points at.