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Media Buyer (PPC Ads Manager)

Digital Advertising Specialist

• Manage and optimize ad campaigns across FB Ads, TikTok Ads, and Google Ads platforms.
• Use Google Tag Manager and Google Analytics to track and measure campaign performance and audience behavior.
• Set up Conversion API (CAPI) for FB Ads to ensure accurate tracking and audience tagging.
• Build and manage custom audiences for retargeting based on page views, conversions, and user behavior.
• Develop retargeting strategies across multiple platforms, focusing on applicants, clients, and prospect/leads audiences.
• Work with Boost.Space and Make.com workflows to automate audience building and streamline processes.
• Collaborate with team members to leverage HubSpot, GetGist, and Tally.so forms for better audience segmentation and conversion tracking.

• Proven experience in managing and optimizing FB Ads, TikTok Ads, and Google Ads.
• Strong knowledge of Google Tag Manager and Google Analytics for tracking and audience segmentation.
• Experience with setting up FB’s Conversion API (CAPI) and building custom audiences for retargeting.
• Expertise in creating retargeting ad strategies based on audience behavior and conversion data.
• Ability to work with automation tools such as Boost.Space (Make.com) for audience building.
• Familiarity with HubSpot, GetGist, and Tally.so forms for lead tracking and audience segmentation.
• Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance.
• Qualified in Digital Marketing with a strong understanding of identifying target audiences and developing ICP (Ideal Customer Profile).
• Ability to work independently and collaborate with a team for campaign success.

• 100% remote work.
• Follow AU business hours, no graveyard shifts.
• Weekly pay through Wise every Tuesday.