Lead Generation
Specialist

Turns the client's ideal customer description into an actual query — industry or ANZSIC code, headcount band, state and LGA, tech stack, franchise or independent — then tests it on a sample before building the full list.

Pulls target companies from Apollo, Cognism, Firmable and LinkedIn Sales Navigator, cross-checks entity name, trading name and registration status on ABN Lookup, and adds industry association member directories the databases miss.

Identifies the named person by title and responsibility rather than settling for the info@ address, captures direct line and mobile where the source holds them, and notes who else is likely in the buying group.

Builds the enrichment sequence in Clay so a contact runs through multiple providers until an email is found, then verifies through NeverBounce or ZeroBounce and drops anything returning catch-all, risky or unknown.

Checks every new record against the CRM, current customers, live opportunities, existing partners and the client's do-not-contact list, so nobody gets a cold pitch for a service they already pay for.

Watches for new site openings, funding rounds, tender awards, licence registrations and hiring patterns in SEEK job ads, and logs each as a dated reason to reach out now rather than a generic prospect.

Records one specific, verifiable line per account — a recent project, a page on their site, a new location, a piece of equipment — into a dedicated field so the SDR can open with something true.

Splits the list so operations managers, owners and finance contacts each get the sequence written for them, and trigger-based cohorts get a message that references the trigger rather than one generic campaign.

Re-verifies ageing records, marks contacts who have changed employers, standardises state and phone formatting, and archives companies that have deregistered or been wound up so the database doesn't quietly rot.

Works council contractor lists, NDIS provider registers, licensing and trade registers, franchise directories and industry award finalists within each site's terms of use, and records which source each record came from.

Syncs into HubSpot or Pipedrive with source, segment, trigger and enrichment date stamped on every record, so the SDR knows where the contact came from and how recently the details were checked.

Reports bounce rates, reply rates and disqualification reasons broken down by data source and segment, so the client can move spend to the databases and directories that actually produce conversations.

Records the source, date and method of collection for every contact, so the client can meet its Australian Privacy Principles obligations and answer a "where did you get my details" query with an actual answer.