Marketing & Creative ✦ Dedicated & full-time

Digital Marketing
Specialist

Hands-on execution across paid, email and social that moves your metrics — from $14/hr + GST.

Book my 30-minute call →or run the numbers for your role →
Looking for VA work? Apply at staffingsolutions.ph
$14/hrFrom, + GST · full-time
70%Average saving vs a local hire
14 daysBrief → first day
Fully managedWe hire, you lead

What a Digital Marketing Specialist does

A digital marketing specialist owns channels end to end — building, optimising and reporting on paid, email and social so growth targets get hit.

Every StaffingSolutions.io digital marketing specialist is recruited, hired and managed by us — reference-checked for your tools, working your business hours, and backed by our zero-risk promise: no placement fee, money-back first week, and a free replacement if the fit isn't right.

What they handle

  • Paid campaigns — build and optimise.
  • Email marketing — flows and broadcasts.
  • Social — organic and paid.
  • Landing pages — set up and test.
  • Analytics — GA4 and reporting.
  • A/B testing — continuous improvement.
The actual work

A week in the role

Most of the week goes on paid social and lifecycle email — building Meta ad sets, cutting new creative variants into rotation, and shipping Klaviyo or Mailchimp flows. The rest is measurement plumbing: GA4 events, GTM tags, UTM discipline and a Looker Studio dashboard the client actually opens on Monday.

The taskWhat that actually involves
Meta ad set rebuilds

Rebuilds underperforming Meta ad sets in Ads Manager: launches creative in fresh ad sets rather than editing live ones, refreshes lookalike and interest audiences off updated customer lists, and retires creative once frequency climbs.

GA4 and GTM event checks

Checks GA4 key events still fire after site changes, uses GTM Preview to confirm the form submit and purchase tags trigger once rather than twice, and repairs broken triggers before they corrupt a month of channel reporting.

Klaviyo flow builds

Builds and edits Klaviyo flows — welcome, abandoned cart, browse abandonment, post-purchase, win-back — writes the split logic, sets the suppression and profile-property filters, and leaves the flow in draft for the client to switch live.

UTM and campaign naming

Maintains the UTM sheet so every ad, EDM and partner link uses the same source, medium and campaign values, then repairs mis-tagged links that dumped paid traffic into GA4's direct or referral buckets.

Monday performance dashboard

Refreshes the Looker Studio dashboard blending Google Ads, Meta, GA4 and Shopify or WooCommerce data, chases blended-source discrepancies before the client sees them, and writes the short commentary panel explaining what moved.

Budget pacing check

Tracks spend against the monthly budget by channel, flags campaigns running hot or underspending mid-month, and puts a reallocation recommendation to the client with the numbers behind it — the client authorises any change.

Landing page test setup

Sets up A/B variants of landing pages in Unbounce or the client's page builder, keeps the ad-to-page message match tight, and reports which variant is leading without calling a result on thin data.

Creative brief pack for design

Turns performance data into creative briefs: names the hooks that held attention, the aspect ratios needed for Reels, Stories and feed placements, and the copy angles worth testing, then briefs the designer or video editor.

Email deliverability housekeeping

Watches bounce, spam-complaint and unsubscribe rates in the ESP, suppresses cold segments before a large send, and checks sender identification and the unsubscribe link meet Spam Act requirements on every commercial email.

Remarketing audience upkeep

Rebuilds remarketing audiences: uploads hashed customer lists to Meta and Google, refreshes site-visitor windows, excludes recent purchasers, and confirms each audience is still populating rather than sitting below the platform's minimum size threshold.

Monthly channel report

Assembles the monthly report — spend, cost per acquisition, assisted conversions and email revenue by flow — with the prior month beside it, and drafts the recommendations page the client works through in the monthly meeting.

Conversion tracking after a rebuild

Re-tags the site after a redesign or platform move: reinstalls Meta Pixel and Conversions API, re-tests Google Ads conversion actions, and reconciles the first fortnight of data against the old property before trusting it.

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Questions

Frequently asked

How much does a digital marketing specialist cost?
From $14/hr + GST for a full-time, dedicated team member — roughly $29K a year against $95K–$115K all-in for the local equivalent once you add super, leave, payroll tax, software and a desk. No placement fee, no setup fee, no recruitment retainer: you pay from the day they start, for hours worked, and interviewing candidates costs nothing. Specialist roles sit a little higher. Run your numbers →
How fast can they start?
Typically 14 days from your discovery call to day one. In the first week we source and screen against your brief; you get three matched profiles and interview whoever you like. Once you choose, we handle the offer, the contract, equipment and connectivity checks, and induct them on our side before they reach you. Specialist roles — developers, NDIS claims, anything needing niche software — can take a week longer, because we won't pad a shortlist just to hit a date.
What if the fit isn't right?
You're covered twice over. If it's clearly wrong by day five, your first week is refunded in full. After that, a free replacement any time — new shortlist, new interviews, no second fee, because there was never a first one. Before it gets that far, talk to us: our HR manager will work through it with you and the team member, since most problems turn out to be an unclear process rather than the wrong person, and a fortnight of coaching usually fixes it. Replacing someone is the last resort, not the first move.
Is there a minimum term?
Three months, then month to month. It's the same runway you'd give a new local hire to learn your systems, your clients and your standards — and the team members who get a fair run are the ones who stay for years. There are no exit penalties at any point, and if the issue is the person rather than the role, the first-week refund and free replacement cover that separately.
How do you handle confidentiality?
The same way you'd treat any remote team member. Every placement signs an NDA and a confidentiality clause before day one, and they work inside your systems — your email, your CRM, your file storage — so you control what they can see and can revoke access instantly. No client data is stored on our side.
What stays with you, and what goes to them?
They take the recurring, process-driven part of the digital Marketing Specialist role — the work that happens the same way every week and eats your day. Judgement calls, client relationships, anything requiring your licence, sign-off or authority stay with you. The clients who get the most out of a digital Marketing Specialist hand over a defined process and keep the decisions, rather than handing over the whole function and hoping. On the discovery call we'll map which tasks fall on which side of that line before you commit to anything.
How do I hand the work over without losing weeks to training?
Record yourself doing the task once and talk through it as you go — a fifteen-minute screen recording beats a written manual every time, and your digital Marketing Specialist will turn it into a documented process you both work from. Expect the first fortnight to be shadowing and checking, then steadily less. If you have nothing documented, that's normal and it's not a blocker: we'll help you decide what to record first, and your account manager checks in through the whole ramp-up.